In today's globalized and competitive world, the success of each company depends on its ability to stand out from the competition.
One of the most important tools in building an unique image of the company is the brand's visual identification. What is it and why is it so important for every company?
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The brand's visual identification (IVM) is a set of visual elements such as logo, colors, fonts, and other graphic elements that represent the company and create its recognizable image. IVM is not only an aesthetic procedure, but a key element of every company's marketing strategy.
Visual identification plays a key role in building and maintaining relationships with clients. Here are some reasons why IVM is extremely important:
1. First impression:
The first impression is extremely important, and the visual identification of the brand is the first thing that customers see. Professionally designed visual identification of the brand can inspire trust and interest.
2. Recognition:
When customers see consistent elements of visual identification, such as logo or colors, they associate them with a given company. This allows for faster and easier recognition of the brand among the competition.
1. First impression:
The first impression is extremely important, and the visual identification of the brand is the first thing that customers see. Professionally designed visual identification of the brand can inspire trust and interest.
2. Recognition:
When customers see consistent elements of visual identification, such as logo or colors, they associate them with a given company. This allows for faster and easier recognition of the brand among the competition.
3. Consequence:
The consequence in the brand's visual identification helps to maintain consistency in the company's communication. This means that regardless of where customers meet your company (on the website, in advertising, on the packaging of the products), they will be sure that this is the same company.
3. Consequence:
The consequence in the brand's visual identification helps to maintain consistency in the company's communication. This means that regardless of where customers meet your company (on the website, in advertising, on the packaging of the products), they will be sure that this is the same company.
4. Emotional value:
The brand's visual identification can evoke emotions and associations. There are many companies that successfully use their visual identification to build positive associations, e.g.
4. Emotional value:
The brand's visual identification can evoke emotions and associations. There are many companies that successfully use their visual identification to build positive associations, e.g.
Apple:
It is known for its minimalist logo, characteristic colors (white and gray) and the elegant design of its products, which makes the company associate with modernity, innovation, quality and prestige.
Coca-Cola:
It has one of the most recognizable logos in the world. The red color and characteristic font create positive associations with joy, freshness and moments spent with family and friends.
Apple:
It is known for its minimalist logo, characteristic colors (white and gray) and the elegant design of its products, which makes the company associate with modernity, innovation, quality and prestige.
Coca-Cola:
It has one of the most recognizable logos in the world. The red color and characteristic font create positive associations with joy, freshness and moments spent with family and friends.
Nike:
It is known for the characteristic "Swoosh" and the motivational slogan "Just do it". Their visual identification refers to sport, determination and success, which attracts customers looking for an active lifestyle.
Nike:
It is known for the characteristic "Swoosh" and the motivational slogan "Just do it". Their visual identification refers to sport, determination and success, which attracts customers looking for an active lifestyle.
5. Competitiveness:
In today's world, the competition is huge. Professionally designed visual identification helps the company stand out and attract attention in the crowd.
6. Customer loyalty:
When customers recognize the brand and identify it with positive experiences, they are more likely to return and remain loyal customers.
Creating effective visual identification is a task that requires diligence and professionalism. Here are a few steps that will help in this process:
1. Market study: Understanding the market, competition and customer expectations is a key step in creating the brand's visual identification (IVM).
2. Logo creation: The logo is one of the most important elements of the brand's visual identification. It should be simple, easy to remember and unique.
3. Colors: Choosing the right colors is of great importance, because colors can evoke different emotions in customers.
4. Fonts: The choice of appropriate fonts affects the readability and image of the brand.
5. Application IVM: The consistency in using the brand's visual identification is crucial. This means that all company materials and media should use the same IVM elements.
Visual identification is an indispensable element of every marketing strategy. Creating a coherent and recognizable image of the brand helps in building relationships with clients, attracting attention and standing out in a competitive business world.
Professionally designed IVM is the key to a company's success that not only attracts customers, but also builds their loyalty and trust. Regardless of whether you are a small company or a large corporation, investment in the brand's visual identification is an investment in the future of your business.
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